It’s become a trendy managerial acronym: VUCA, short forvolatility, uncertainty, complexity,andambiguity,and a catchall for “Hey, it’s crazy out there!” It’s also misleading: VUCA conflates four distinct types of challenges that demand four distinct types of responses. That makes it difficult to know how to approach a challenging situation and easy to use VUCA as a crutch, a way to throw off the hard work of strategy and planning—after all, you can’t prepare for a VUCA world, right?
Actually, you can. Below is a guide to identifying, getting ready for, and responding to events in each of the four VUCA categories
